Customer concentration is when customers focus on a product such as how. Cocacola swot analysis matrix step by step weighted swot. Business strategies coca cola company case analysis strategy ecommendation in business the coca cola company case analysis the coca cola corporation is among the most successful and wellknown company in the globe. Strengths in the swot of coca cola weaknesses in the swot of coca opportunities in the swot of coca cola threats in the swot of coca cola. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. A few years ago, because the sales decrease, the brand determined to reposition its merchandise. Coca cola industry analysis research paper introduction. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. This has made it remain a complex part of realm culture for a long time. Analysis of the cocacola company research and markets.
Coca cola is the number one beverages brand in terms of reach and sales. Sainsbury wanted a piece of that and has just introduced their own brand of cola to the market. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Cce opened the new automated storage and retrieval system asrs warehouse in. The cocacola cos sales broadly grew with the overall hw market in 2016. More than 200 countries across the globe it offers nearly 400 products on beverage. Coke zero weaknesses here are the weaknesses in the coke zero swot analysis.
The cocacola co in health and wellness market research. Pepsi is the coca cola main competitor in the soft drink beverage. The outcome of this case is use a completed external and internal analysis of the cocacola company, in the completion of a swot. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. When we conducted the five forces analysis we concluded that coca cola company. Popular subsidiary brands like coca cola, fanta, kinley, limca, maaza, minute maid, etc. Submit your coca cola swot analysis on time, every time. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning.
The swot analysis is used to analyze the internal and external. A strategic marketing plan for the cocacola amatil company. The cocacola company creates the demand throughout consumer and brand marketing instead each different bottlers in their different territories are. History of beginning cocacola was invented on may 8,1886 by dr. Sales saw an increase when they launched their campaign of putting customer names on their bottles. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Swot analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Case study analysis coca cola case coca cola swot analysis. It does take time to write a coca cola swot analysis, and only a professional can help you to get it done. The rich history of the soft drinks producing giant company has elevated it to cement its market leadership. Coca cola swot analysis 2019 swot analysis of coca cola.
The swot analysis reveals the strengths and weaknesses of innocent drinks and addresses the opportunities and threats presented by the pestle analysis johnson et al 2014. Coca cola business corporate governance case study. May 04, 2019 coca cola industry analysis research paper introduction. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. In india, the coca coal company had a couple of issues on product recall. Highest brand equity cocacola is undoubtedly one of the most renowned brands with the highest brand equity. Strong brand identity cocacola is a highly popular brand with a unique brand identity. The products are said to bring joy, as apparent from coca colas latest tagline little drops of joy. Coca cola company has branches in more than 200 countries in the world.
In the case of coca cola amatil, determinants for strategic options include. Swot analysis swot analysis has its origins in the 1960s learned et al. Governments would regulate the manufacturing procedures of products. Pdf on feb 1, 2019, naama al tunaiji published coca cola strategy. The internal drivers of cocacola can be assessed by making a swot strength, weakness, opportunities, threats analysis. Businessweek and inter brand, a branding consultancy, recognize. Because of this, coca cola has come up with long term objectives. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Weakness are the areas where cocacola can improve upon. Being popular gives it a superior strength that is definitely incomparable. The coca cola company bought the remaining shares of honest tea and this. Cocacola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic.
The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. Given the continuous slow performance of diet coke and cocacola zero the company launched cocacola zero sugar, testing the offerings in a few markets. Swot of coca cola swot analysis of coca cola marketing91. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Looking for the best coca cola company swot analysis in 2020. Below are the strengths in the swot analysis of coca cola. Mar 29, 20 this is coca cola swot analysis, please refer to our website for more information on this analysis. A swot framework analysis of the cocacola company and its competitors completes this in. Helps coca cola break their bad for health due to sugar perception. Determining pros and cons of franchising by using swot analysis. It was also awarded highest brand equity award in 2011 by interbrand. For example, in 2010 the company introduced the new idea of the cocacola mini. This session, we will be conducting a strategic analysis of the coca cola company.
Mar 30, 2020 coca cola corporation uses the swot analysis technique to monitor its threats and opportunities. Its soft drinks are the mostselling drinks in history. Swot analysis of coca cola company 1550 words 7 pages. A swot analysis evaluates the inner strengths and weaknesses and identifies potential opportunities and threats. Swot analysis of the coca cola company in brazil a. With the launch of diet coke, coca cola was able to expand more and augment its earning and profit levels.
Novartis ag from 2011 until her retirement in 2012. Stay connected to your students with prezi video, now in microsoft teams. Cocacola was established in 1886 in atlanta by john pemberton. Swot analysis which indicates the strengths, weaknesses, opportunities, and. Currently, james quincey is the ceo of this mega corporation. The cocacola system is one of the major examples of global value chain. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. The analysis will begin with a brief background of the company including company mission statement and business objectives. Not only did the cocacola company finalize a strong transaction to keep their long term strategy strong they are always introducing new products that beat the competition. Strengths in the swot of coca cola brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. In a 7 to 10page paper, integrated your external and internal company analysis, completing a formal company swot. Strategic marketing options may be constrained by both internal and external situations. Because of this, cocacola has come up with long term objectives.
The branding system of the company is easily and obvious recognized. In retrospect, cocacola would seem to be doing very well in brazil. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1. Coca cola swot analysis 6 key strengths in 2020 sm insight. Pdf in the age of technology where everything is rapidly evolving. You name it, and the place would have heard of coca cola.
G 2011 global value chains and international competition, antitrust bulletin, 561, 3764. Coca cola position its products as refreshing and thirst quenching. Swot analysis of coca cola free download as word doc. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. According to cocacolas 2009 swot analysis report they only have a few weakness. Coca cola also operates worlds most pervading distribution systems. Swot analysis of coca cola strengths financial might coca cola currently has roughly 4.
Its product appearance is loaded with overromanticizing, which attracts a large number of people. Cocacola company indepth analysis of strengths and. The company has grown from strength to strength due to strong management and organization structure. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. The biggest strength of the coca cola company is that, for more than a century, coca cola has reigned as the supreme soft drink market leader. Optimum utilization of the large amount of available capital. The cocacola brand is globally valued and recognized. Swot analysis of fanta fanta swot analysis explain.
Swot analysis of cocacola brown, 2018 strength factors. The products are associated with having a good time with friends and family and enjoying everyday life. A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Coca cola company case analysis strategy ecommendation in business the coca cola company case analysis the coca cola corporation is among the most successful and wellknown company in the globe. The products are also marketed as consistent and of high quality. Bus 150 fall 2011 cocacola lookalike creates a problem in britain coca cola has been enjoying a 60% market share of the uk cola market.
Coca cola marketing analysis project report swot analysis. Analysis of coca cola company essay 2697 words bartleby. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. The company has a leading brand value and a strong brand portfolio. In retrospect, coca cola would seem to be doing very well in brazil. Innovation has been seen in both the product and how. Cocacola is dealing with this issue by acquiring and branching out. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. List alternative strategies, giving advantages and alternatives for each 12. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns.
Recommend specific strategies and longterm objectives. The coca cola brand is globally valued and recognized. In the case of cocacola amatil, determinants for strategic options include. The cocacola company strengths weaknesses strength in. Any company that fails to meet the governments standards could possibly receive. If your deadline is just around the corner and you havent written a single work because you were busy playing pubg. Jan 29, 2020 coca cola company has been in operation for the last 125 years. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. It was founded on 8 may 1886 in the georgia united states. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. History of beginning coca cola was invented on may 8,1886 by dr.
Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites. Swot tows analysis strengths coca cola is a wellknown company. Bottling company, beverages sales holding in belgium, cocacola. Cocacola co the, swot analysis, in soft drinks world march 20. The outcome of this case is use a completed external and internal analysis of the coca cola company, in the completion of a swot. Strengths innocent drinks strengths lie with its brand reputation for quality and innovation, which is what attracted coca cola. In addition to this, the key tool used presently in planning the national sustainable development is strengths, weaknesses, opportunities and threat swot analysis, which originates from the business management literature and was adopted in the 1980s by public. In the year 2011, coca cola possessed a market share of around 42% as against the 30% of pepsis market share. Coca cola has global reach with presence in over 200 countries.
Coca cola is a brand which is present in households, shops, hotels, offices, etc. Coca cola with its vast global presence and unique. The vast presence and unique brand identity is one of the costliest brands with the highest brand equity. Coca cola is providing its customer varieties of flavours with the position of number one and fanta, sprite and diet coke at number three. Swot analysis of cocacola strengths financial might cocacola currently has roughly 4. Determining pros and cons of franchising by using swot. Its reputable existence is analyzed with its performance and efficient management.
The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Here is the swot analysis of coca cola updated in 2019 that will help you. After assessing cocacolas swot analysis, it is apparent that cocacola has greater strengths.
This is coca cola swot analysis, please refer to our website for more information on this analysis. The swot analysis is used to analyze the internal and external environment of. Coca cola case study introduction the purpose of this paper is to present a strategic marketing plan to identify and evaluate new business opportunities for coca cola amatil, a leading beverage manufacturer based in australia. Then its time for you to get our coca cola case study help. Coca cola industry analysis research paper swot analysis.
Innocent drinks strengths lie with its brand reputation for quality and innovation, which is what attracted coca cola. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Pdf cocacolaco swot analysis kenny nguyen academia. At the beginning of the report we have covered the background of cocacola and. This session, we will be conducting a strategic analysis of the cocacola company. Coca cola market plan and market research free essay example. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This is the main competitive advantage for coca cola company and its distribution strategy is expensive for competitors to imitate. Strengths brand equity cocacola was awarded interbrand in 2011 which is the highest of its kind. Organizational analysis the cocacola company introduction. Worlds leading brand cocacola has strong brand recognition across the globe. A strategic marketing plan for the cocacola amatil.
509 1516 12 958 143 542 35 425 107 150 915 125 1084 1286 1120 11 779 1228 549 1286 766 615 828 659 382 1459 145 1427 624 177 31 679 5 18 1085 380 70 1471 440 454 446 177 829 610 223 248 379 140